The Art of Persuasion
Posted by themischord on October 10, 2007
“A single death is a tragedy; a million deaths is a statistic.”
This is an unsourced quote, commonly attributed to Stalin. When raising funds during the world war, Stalin is said to have advised that the one should talk of the individual stories of Russian soldiers. Quoting numbers will not have the same pyschological impact. Extremely insightful! Call it the art of persuasion a leader should have.